Bismillah,
The following is the essay I wrote as my Sociology course’s term paper. It is a product of pulling an all nighter. So, I must state that I may have had made some moot points and generalizations in haste. They should be overlooked (or critiqued if one wishes to do so). I’ve edited the article from its original form, in order to refine it further and make it available to wider audience.
[ Stuart Hall, Schwalbe, Mc Intyre are the sociologists whose work I used for references and concpets while writing the essay, I'm too lazy to find and type in actual references over here]
Islam’s Image in American Context
A normal generic American’s understanding of social environment and world around him is extremely limited; having been gleaned from very few sources, media outlets such as Fox News being one of them.
What Americans definitely lack is an acute awareness of what actually happens in the society, let alone the greater world. I’ve personally come across at least one American who did not know where Canada was.
Most Americans aren’t sufficiently sociologically mindful. Perhaps it is the American individualism, as Schwalbe alludes, that has acted as a major hindrance. What an individual thinks or wants is given the priority, be it at expense of someone else’s ‘ideals’. When people live in such a ‘dog eat dog’ climate, as the clichéd saying goes, it is not hard to see why, what happens in the world, is the least of anyone’s concerns.
This can also be tied into the overall attitude of creating a dichotomy, whenever Americans place themselves against someone or something ‘foreign’. It immediately becomes a binary split of “Us vs. Themâ€. Such dichotomizing due to lack of understanding of the “other†has been extensively discussed by Stuart Hall in “Representation; Cultural Representations and Signifying Practicesâ€.
Although Stuart revolves the breakdown of his understanding around the ‘racial differences’, he states, “…what is said about racial difference could equally be applied in many instances to other dimensions of difference, such as gender, sexuality, class and disability.†I believe we can add “ethnicity†and “religion†to the dimension of differences as well. Hence, parallels in perceptions of general masses can be drawn, related to these issues. Since, it is the same thought process at work.
As I mentioned earlier, media is one of the major sources that shape the understanding of Americans. Stuart suggests that words and images used in media can have either ‘denotative’ meaning. Which is the more immediate or literal meaning. Or, they can have a ‘connotative’, more subtle, more thematic meaning. Such duplicitousness helps enforce preconceived notions of ours about the ‘other’.
It is possible that such categorization of people into “Us†and “Themâ€, based on race, gender, religion, ethnicity, actually help reinforce the sense of “being†on an individual level. And such categorization is seen as natural. It is the understanding that people conjure when certain images and words are projected at them.
As Schwalbe states, “…first we make rules for believing, then we follow our rules as a matter of habit, settle our beliefs, and presume to know how things really are, as if the truth came to us through no effort at all.â€
It is important to realize that the way Americans perceive “others†is a result of understanding that has been ingrained into them over generations. As a result of this, it isn’t improbable why they are receptive to certain “connotative†meanings. This is after all how they’ve been socialized into society.
In this context, it shouldn’t come as a surprise that ethnocentrism also plays a focal role in how people see things, and react to whatever may happen around them.
Ethnocentrism, as loosely defined by Mc Intyre, is when, “Each of us likes to believe that his or her own people’s customs and traditions are best.†Hence, these traditions and customs are used to weigh others’ customs and traditions.
Ethnocentrism isn’t just limited to “customs and traditionsâ€, it is an inculcated way of thinking and can be applied to race and gender as well. However, in the light of what is being discussed here, the given definition should suffice.
I have volunteered with “Muslim Student Association†at the school I currently study. It is an organization comprising of Muslim students. Among its goals is to spread awareness about Muslims and Islam. Oftentimes, I have “tabled†for them.
I’ve noticed in my personal interaction with people who come up to the table, few recurrent forms of mannerism. Whenever they approach the table, most of the times they have an inquisitive look. More often than not, they also have questions. Another thing that I’ve noticed time and again is that they always ask me, “Where are you from?â€
Now what exactly makes them say that? Is it my appearance? Perhaps my brown color and beard somehow translate as traits of someone foreign or “other�
Or, is it because I happen to be tabling with a large poster stating, “Islam on Campus�
Despite the fact that there are an estimated 6-8 million Muslims in America, there is always a certain level of “otherness†associated with Islam or Muslims. You could be like any other normal American; walking, talking and living. The moment you say you are a Muslim; there is a different reaction, be it slight.
This brings us back to the ethnocentrism existent in this society, where as a Muslim it is hard for us to be seen as, “as American as other Americans.†It is a way of affirming the for of the “otherâ€, the “foreignâ€. In fact, I would like to believe such ethnocentrism is the offspring of “Euro-centrismâ€. The Lands of Americas were literally purged off their natives. It was the same mentality at work, when the Natives were seen as strange, and not at par with the civil and noble traits and characteristics of the settlers. Columbus, after all, was not an explorer. He was a bounty hunter.
Corporate Media plays a humongous role in reaffirming and further inflaming such ethnocentric undertones. It is achieved by constantly throwing images and words that have a connotative message associated with them.
As Stuart Hall theorizes, “…at the broader level of how “differences†and “otherness†is being represented in a particular culture at any one moment, we can see similar representational practices and figures being repeated…This accumulation of meanings across different texts, where one image refers to another…We may describe the whole repertoire of imagery and visual effects through which “difference†is represented at any one historical moment as a regime of representation.â€
This is a fairly large chunk of a quote; however it succinctly summarizes what Media does. It builds a “regime of representation†through such images. This solidifies the already deeply rooted distrust and fear of the other.
A perfect recent example, strangely enough, that I can think of is the Virginia Tech shooting incident. In the aftermath to what happened, the conservative commentators and Media jumped on to Muslim bashing bandwagon. Extreme right commentator, second only to Coulter, Debbie Schussel suggested the shooter was a “Pakiâ€. Using a derogative term while referring to Pakistanis. When she was proven wrong, she kept on insisting on some mythical Muslim connection.
Then there’s Media’s fixation with the words “Ismail Ax†that the shooter Cho had written over his arm. Using this as a justification for the ‘non existent’ Muslim connection, Media has tried hard to connect him with Islam and Muslims. (see: http://muslimmatters.org/2007/04/19/cho-seung-hui-undercover-muslim-terrorist-or-just-certifiably-crazy/ )
From what little knowledge of sociology I have, I do remember reading a theory that states Media shows what people “want†to see. So, we can assume to an extent that, such fear mongering and demonizing only mirrors the beliefs held by the masses.
In this cultural context, dispelling misconceptions will be a painfully long process. As masses need to be educated and re-educated. The key lies in being more sociologically mindful and seeing the “other†at a more human level. I have no solutions, but my thoughts are an attempt towards a better understanding.